Fernando Mendes PhD Candidate – Co-Spaces;
Américo Mateus PhD – Design Leadership;
Sofia Martins PhD Candidate – Evolutionary Design
Target: All sectors that need to Re-thinking their business models, product and services development in co-creation with the target consumers.
We aim to run a international research focusing on Tourim asset and products perception. Our Objective is to make a international 5 countries tour running a sequence of creative workshops with IDEAS(R)EVOLUTION models and tools in order to understand the “what’s next” stage for our resort and tourism industry. The final Research dissemination goal is to provide the industry actors a “100 what’s next trends” book. The project main objective is to execute an international 5-country tour running a sequence of exploaratory group dynamics and creative workshops applying IDEAS(R)EVOLUTION already validated methodology, models and tools in order to understand/detect new consumption trends and adjust their USPs and Atractiveness offer.
The specific scientific objective is to answer the research question: “what’s next for tourism” , considering the desired / unmet needs of the income markets, for the Portuguese resort and tourism industry?
Partners: Turismo de Portugal, Associação Nacional de Resorts, ROCA.
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You can visit us at:5th floor, room 55 IADE-U Instituto de Arte, Design e Empresa – Universitário Av. D. Carlos I, 4 1200-649 Lisboa, Portugal