Georg Dutschke Phd – Fashion Entrepreneuship
Luís Salomão PhD – Fashion Branding
Target: Fashion Design, Trends, Fashion Branding, Fashion Business
Research project to support the development of new scientific models on fashion business creation, branding and fashion design projects, mainly integrating new technologies and innovative approachs to the market. Due to the relevance of this clusters to the Portuguese economy we aim that our fashion business model system helps to create start-ups innovative and creative business linked with the more traditional companies, in context, to help the cluster internationalization effort and focus.
The project main objective is to develop and validate a fashion business model to create start-ups innovative and creative business ventures linked with more traditional fabrication sector, in context, to help the cluster´ internationalization effort and focus.
The specific scientific objective is to answer the research question: Does a cooperative model of information and dialogue, that links young fashion creators and traditional industry development is valid and generalizable for the industry´s revitalization, generating new business ventures?
Partners: TWINTEX, confeccções, LOGO UFSC Brazil, Parsons Paris, Central St Martins UK
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