A methodological holistic approach is applied to creativity and innovation in co-creation and dialogue with consumers for value creation in context.
Non-linear modelization, inventive problem solving and consensus building techniques are systematically applied across the board.
New product and service development in co-creation, out-of-the-box of the traditional R&D procedures, is the basic concept of our user centred innovation programs, of value added solutions, for organizational and territorial economic sustainable development.
A webased interactive any time, anywhere, advanced communications and learning platform is supplied as basic hub for community building, sharing of knowledge and ideas generation.
ACTION FACTORY - The innovation generation model Action Facto(R)y is the heart and the soul of IDEAS(R)EVOLUTION methodology because its actions are practice-oriented. You can only innovate when you look up for new solutions and strong ideas for the organizational practice, brand management and innovation. The goal of achieving an integrated innovation process is obtained through a strong creative and unique idea that is generated in the creative process and sequential components of the workshops held in Action.Learn more
LEFT & RIGHT BRANDING - Is a Brand Building model applying a co-participative philosophy and involvement obtained through the group dynamics workshops of the ACTION FACTO(R)Y model divided in 3 main areas: Essence, Functional and Emotional.
CELLULAR SYSTEM - Is a brand management model applying a co-participative philosophy and involvement obtained through the group dynamics workshops of the ACTION FACTO(R)Y model and is composed of five operational cells.
ALWAYS ON - It is a management model for the dissemination of innovation aiming at creating a continuos dialogue and constant flux of information and communication between the organization and its consumer base, generating amplified and dynamic social relational networks for the retrieving, dissemination and implementation of ideas, projects and brands.Learn more
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